Ways to Boost Your Business Instagram Account
Instagram is the perfect place for businesses to promote their activities, due to the availability of an abundance of people on a single platform. Businesses of all shapes and sizes are active on Instagram and are constantly striving to boost followers and engagements since they directly relate to sales and brand recognition.
This article will focus on the different ways to boost your business account and how to improve engagements by exploring 5 great methods for increasing your followers on Instagram.
Convert to a Business Account
There are plenty of features to benefit from by when comparing Instagram business account vs. personal account.
You get access to analytics related to engagements on your accounts, where you can analyze your recent post’s performances, and generate more detailed information regarding your audience.
You get eligible to run ad campaigns on your posts, which are a great way of engaging more people to your content and increasing your overall reach.
You can make use of the Instagram shop, which can enable you to upload your product catalog directly to your Instagram account, presenting your products in a more refined and user-friendly way. This makes the whole shopping experience much more engaging for users.
All these benefits are sure to boost the overall growth of your account, making your activities taken seriously and helping in engaging more people.
Timing of posts
It is important to analyze at which time your customers are most active, depending on which part of the world you’re operating and from where the majority of your customers and followers belong to.
Experiment with different timings of your post to get a better understanding of when you get the most engagements, schedule all your future posts according to when most of your customers are online.
Personalize your feed
The content uploaded should be consistent and should follow a set pattern to make them more appealing and aesthetically correct to your audience.
Select a color scheme that is related to your brand logo to be integrated into all your posts, giving a clean and consistent look to your feed.
This will professionally present your activities and products and encourage people to interact and buy items from your store.
Use hashtags
Hashtags are a great tool for interacting with people relating to a certain industry or interest.
Businesses should use industry-relevant hashtags to spread their posts to a large number of audiences, helping them greatly improve their reach by making related people see their posts more easily.
Engage with your followers
Try to improve communication with people viewing your account, if someone messages you regarding one of your products, give them a detailed and proper reply. People cherish good customer service and this way they are likely to engage further with your business.
Take some time and read comments on your posts. If someone mentions your product positively, respond to them, and show your appreciation.
This will develop a strong relationship with the customers, making them loyal followers, and will encourage them to share your account with other people.
Your Business Instagram account is sure to experience a boost in engagements and followers if you properly adopt these practices, and you will be well on your way to developing a strong brand with well-satisfied followers.